GLOBAL SPORTS ADVISORY Connected & Informed
Snow Knight is a global sports advisory focusing on Formula 1, Formula E and Sailing, specialising in sponsorship, investment, and event delivery.
About Us
In a world of accelerating change, we help you navigate the complex commercial environment of sport.
Dedicated exclusively to sports, Snow Knight provides expert and strategic advice to rights holders, governments, companies and investors.
With over 20 years of experience, we have deep global and regional relationships, helping you to stay across the latest opportunities.
Through a refined public and private sector network, Snow Knight connects senior business leaders across industries.
Trusted implicitly by clients, Snow Knight is privately owned and personally managed, ensuring privacy and delivering performance.
Sponsorship
Matching opportunity with value, Snow Knight has advised on over $250M of sponsorship revenue, including securing long-term partners for Mercedes-AMG Petronas and Scuderia Ferrari Formula 1 teams.
Formula 1 is the pinnacle of sport, and sponsorship allows companies to enhance their competitive edge. With personal relationships with all ten teams in Formula 1, we understand market value and commercial trends.
Investment
Snow Knight’s network provides access to high-net-worth individuals, funds, and family offices, who are active investors in sports globally.
Recent projects include the sale of McLaren Applied, Audi’s entry into Formula 1 and raising capital for fintech company Zilch. We have matched rights holders with investors in football and eSports.
Event Delivery
Having a partner who understands Formula 1 is critical in helping you build and deliver one of the biggest sporting events in the world.
Supporting you in creating an attractive and insight-driven proposition, we advise on benchmarking and commercial analysis; venue feasibility and conceptualisation; event vision and bidding materials, through to delivery.
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